Just as the Venn Diagram in this article signifies, in the digital marketing world, a lot of different pieces fit together to create a “full scale” effort. In this article, we will just focus on the search portion of that diagram and how search engine optimization and search advertising work in tandem and why it is important to have a strategy that includes both. While there are other areas of this Venn Diagram that also help with search marketing and vice versa, for the sake of simplicity, let's just talk about SEO and Online Advertising (search) and how they work together. Read The Full Article: https://localblitz.com/seo/seo-and-online-paid-advertising/